We are looking for a driven and solutions-oriented MarTech Specialist to join our Digital Operations & Tech (DOT) team—a key enabler of scalable business growth. This role combines deep expertise in marketing automation (HubSpot), website performance management, and data-driven operations to support full-funnel performance and alignment across marketing, sales, and customer success.

As a Martech Specialist you will:

➡️Marketing Automation & Martech Integration:

• Design, build, and optimize marketing automation workflows and lifecycle campaigns using HubSpot to support lead nurturing, scoring, and conversion goals.
• Architect and implement scalable HubSpot solutions aligned with business requirements—including custom properties, dynamic lists, integrations, campaign tracking, and full-funnel reporting.
• Manage data integrity, segmentation, and performance measurement across the martech stack—including CRM, ad platforms (e.g. Google Ads, LinkedIn), analytics, and data enrichment tools.
• Collaborate closely with campaign owners, content, and the digital performance specialist to operationalize campaign execution and ensure accurate attribution.

➡️ Website Management & Optimization

• Manage and optimize the corporate website infrastructure (HubSpot CMS) to ensure technical performance, speed, responsiveness, and accessibility.
• Monitor site speed and key performance indicators (e.g. Core Web Vitals) to identify and drive continuous improvements.
• Collaborate with the web development specialist to ensure implementation of best practices in technical SEO, CMS structure, and site hygiene.
  

➡️ Analytics, Enablement & Alignment

• Translate business and campaign goals into martech requirements, ensuring reliable reporting frameworks and measurable outcomes across the funnel.
• Build and support dashboards for campaign performance, lead flow, marketing-sourced pipeline, and conversion metrics—helping stakeholders make informed decisions.
• Partner across sales, marketing, and customer success teams to ensure operational alignment, data consistency, and scalable execution processes.
  

What about you?

• 4+ years of experience in marketing technology and automation, with hands-on experience in HubSpot and/or Marketo.
• Proficiency in HubSpot configuration, automation workflows, list management, lead scoring, email nurturing, and CRM integration.
• Strong experience managing and optimizing websites built on CMS platforms (HubSpot CMS required; WordPress/Webflow a plus).
• Solid understanding of marketing data structures, lifecycle tracking, UTM-based attribution, and performance metrics across the full funnel.
• Strong communication skills with the ability to explain technical concepts to non-technical stakeholders and align martech solutions with business goals.
• Nice to have: HubSpot certifications, experience with HTML/CSS/JavaScript, and knowledge of tools such as Google Tag Manager, GA4, and data enrichment platforms.

Our promise:

• You choose how you'll work with us: remote first or at our offices in Timpuri Noi Square (Bucharest) or Brasov;
• We support your career growth through continuous learning, coaching, and mentorship programs;
• We promise you a feedback-driven culture that inspires healthy communication;
• A friendly, professional, and supportive team is waiting for his new teammate;
• A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc.) is ready to welcome you;
• A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us;
• We designed benefits that give you the power to create balance in life, on and off work.

Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.